Marcus Sheridan Interview - Part II

In this episode Erik continues his interview with Marcus Sheridan, the author of “They Ask, You Answer”. When consumers are searching for products or services they are usually searching for answers to some basic questions every time. One of those questions is how much the product or service costs. As a result, it is important to be transparent about your pricing on your website. This doesn't mean that you have to include your pricing list on your website, but you should give buyers a clear understanding of your offering and how that affects your pricing. Sellers often assume that buyers should know how much something costs, but often they do not, especially when it comes to services. If you don't take the time to educate your buyers on your offering, they might go to one of your competitors who advertise cheaper prices, because they don't know what's involved in your service offering. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!