Marcus Sheridan Interview - Part III

In a recent interview with Marcus Sheridan, the author of “They Ask, You Answer”, Erik and Marcus dig into why it’s important to do things drastically different than your competitors. Marcus believes that to really set yourself apart from the competition you need to be a Thought Leader in your industry. He advises companies to share so much information online that it annoys your competition. Consumers these days want videos, tutorials, and how-tos. You should be posting so much content and material for consumers to use that it upsets your competition. nstead of being scared of offering too much free information, leverage your knowledge to become the trusted source of information in the eyes of buyers. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!