Not Everyone Is a Fit for Your Business

Not every prospect or lead you get is going to be a fit for your business and that’s ok. You should be saying no when you know it’s the right thing to do. If it’s a client that you won’t be able to perform well for or doesn’t sit right with your team, it’ll work out better for both parties if you say no. To qualify our needs, we must answer the following yes or no questions: Are they in one of our focus industries: home services, law, or medical? Are they looking to aggressively grow their business? Did they do $2 million in revenue the previous year? Are you able to spend at least $5,000/month on marketing and advertising? — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!