Riches In The “Spin-off” Niches

We have some big news! Erik and Kevin have started a second agency. The new agency's name is Rival Digital and it provides the same services that we do at Array Digital. The difference is Rival Digital focuses solely on HVAC contractors as clients. At Array Digital we serve HVAC contractors as part of the bigger segment of Home Service providers. We've done so well with them that it made sense to create a “spin-off” agency to serve just that niche. We've already hired our first employee, started working for our first client, and we are about to hire a salesperson ramp it up. We are excited to see where this goes and know that this will likely not be the last time we do something like this. Take a look at your best clients, the services you’re providing, and see if there's an opportunity to do something similar. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!