Setting The Wrong Expectations Is A Client Killer

Time and time again, we continue to battle expectations and set the proper expectations. Typically when something happens and something goes wrong, it comes down to communication and setting the right expectations. Sometimes we get caught up and don’t document benchmarks and it’s too late to do it once the project and work have started. If the expectations are super high, you may not price it properly then you’re getting paid less for more work. There’s no way to go back and change it in that situation. Do your due diligence to set the right expectations from the beginning. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!