Take Advantage Of Downtime During The Holidays

Recently, Erik sat down with the Rival Digital team and talked about how things would likely get slow as we head into the last 2 weeks of the year. What we’ve found over time is that the whole week between Christmas and New Years’, the business world just shuts down. But that actually starts in the week before Christmas too. Last year, before COVID, we let our staff work from home because we know work would be relatively slow. The Rival Digital team decided to invest in that downtime and do some marketing during that time. They decided to put together a list of prospects and send postcards to them. More info on Rival Digital, our marketing agency that focus exclusively on HVAC marketing, at https://rivaldigital.com. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!