The Effects of Brand Buzz on Recruitment

In a previous episode, Kevin talked about how the buzz we have created at Array Digital had a positive effect on our sales, but that is not the only aspect of our business that our brand awareness has helped! In episode 185, Kevin talks about the impacts on recruiting as a result of our brand buzz. Recently, we posted a video that Erik recorded to our social media platforms stating that Array Digital is looking to hire a sales professional. The video explained the position while also stating some requirements that we are looking for within this position. We are currently trying to grow our sales team, and knew that this could jumpstart our process. Within hours, this post got tons of exposure, with a large amount of likes and shares. We did not pay for an ad to boost these posts, all we did was post this video to our platforms, and we had tons of individuals reaching out to us! Not only that, but these resumes we are starting to receive are high caliber sales individuals that have the potential to be great assets to the Array Digital team. A lot of these individuals even have jobs that they are still in, but are willing to leave these jobs to come work for us! This goes back to the buzz we have created. These individuals want to work for us so bad because of what they have heard and think about our company. What we are doing within our community is gaining traction, and it is really starting to show. We have candidates that are reaching out to work for us even when we are not hiring! They are so eager to work for us, they are just waiting to see when we have open positions. Our buzz is the fuel to this attention, and it’s all about what we are doing out in our industry. What are you doing on the buzz front in your company, and is it affecting other aspects of your business? Are people raising their hand wanting to leave their company for you because you are doing extraordinary work? We are starting to see this happen to us here at Array Digital, and are excited to see where it takes us. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.