The Impact of Client Onboarding

Onboarding is so important: the communication, their expectations, the step-by-step process. It all comes into play and affects how your client feels about you, how long they stick around, and how likely they are to refer you. If you have a really great onboarding experience, they are more likely to look the other way if you do make any mistakes than if you had a less than satisfactory onboarding process. We recently hired a company to do some work for us and both Kevin and Erik were very impressed by their onboarding process. We are going to take some lessons learned from this company and apply them to our own process. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!