The Importance of Creating Social Media Strategies

Being a digital marketing agency, we aim to be very active on various digital marketing platforms. In episode 251 of Journey to $100 Million, listen in to Erik as he talks about an experiment he conducted with his Twitter account. Kevin and Erik both have an individual personal brand they are constantly trying to grow. They both support Twitter, LinkedIn, Facebook, and Instagram. Our current strategy is to post two times per day on Facebook & Instagram, once on LinkedIn, and Twitter happens to be the outlier. Not knowing how to approach twitter, Erik ran an experiment testing if he increased the number of tweets, and focused on a topic to determine if it would grow his following. Before that, he would not use a strategy, but instead, just post his thoughts. Erik decided to talk about the topic of entrepreneurialism on Twitter, and post a lot more actively using the Buffer application. This experiment has shown tremendous results, growing his following from 650 to 2,596! If you are on Twitter, be sure to check Erik out (his handle is @iamerikjolson), and get in on the conversation! — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!