The Perks of Going Live on Social Media

Do you ever go live on social media? Today on Journey to $100 Million, listen in as Erik shares how and why he has just started going live on his social media platforms. Recently, Erik has been going live on Twitter and Instagram when he records episodes for this podcast. One big reason for this is due to the fact that when you go live, the algorithms allow you to get maximized exposure. That is what is so cool about going live: you get that big bang right off the bat. The algorithm rewards you, and sends all of your followers a notification if they are currently in the platform, or it can even pop up on their phone if they have certain notifications turned on in their settings. Not only that, but after you go live, you can even share it on your feed and share it like a normal post or story as well (depending on the platform you are using.) The more often you go live, the more confident you get, and the more comfortable your audience gets seeing this content and interacting with you. We currently live in a world where social media platforms and their algorithms are dictating consumer behavior and pop culture. You can either fight it, or you can embrace it! — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.