The Power Of Niching And Generating Referrals

We’ve talked about niching in the past and it’s something we are exploring at Array Digital and at our new company, Rival Digital. The riches are in the niches. What’s been especially interesting is a pattern: when you niche down, you plant the idea in everyone’s head of what specifically you are going after. If they happen to hear of someone who needs that particular service, they automatically think of you. In this episode, you’ll hear several examples where that’s happened with Erik and the people in his network. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!