The Power Of Requesting A Referral Once You’ve Niched

We have preached over and over about the power of niching. When you don’t niche, and you service anybody, it’s challenging for people to help you out and refer business to you. When you are general, people won’t put in the extra effort to figure out who to refer to you. We saw that for years but ever since we niched down to our 3 markets - law firm marketing, home services marketing, and medical practice marketing - the number of referrals we’re getting has dramatically increased. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!