The Start Of Array - Target Market Insights

Three years ago when Erik started working with Kevin, Erik was doing custom software development while Kevin was building websites. There wasn’t much overlap between the two but both realized they could benefit from having the other’s service. They were going to join and do this but have digital marketing as an add-on service by hiring a digital marketing manager. Then Erik started learning absolutely everything he could about digital marketing for a solid year so they started to transition more into digital marketing than custom software before realizing this is where they wanted to be. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!