There should be very few exceptions to policies

There should be very very few exceptions to policies. If you take the time to create a policy it's because you saw the need to create it and therefore it should be followed 99% of the time. If a policy is only being followed sometimes it becomes a guideline, not a policy. If a policy is being questioned time and time again, by your team or your clients, then it's worth re-evaluating to see if it's valid. If it’s not, then it may need to change. But once again, if you have a policy in place it needs to be followed most of the time. Erik recently had a discussion with the sales team about a particular policy for a particular client. In this instance it actually made a lot of sense to Erik to make an exception to the policy. That's not always the case, but this particular time it just made sense. Think of the policies you have in place, if they are still valid, or if you need to make a change. Remember, policies should be the rule, not the exception. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!