Understanding Your Prospects’ Business: A Powerful Sales Tool

When Kevin is in a sales meeting, he ensures that he understands the prospect’s business. He makes a point of talking more about their business than what Array Digital can do for them. It becomes easy to bring it back around to their business goals and how we can help with those. Be invested in how their business is running and how they expect it to grow. You’re there to do more than just marketing and focusing on all the aspects of their business will help you to do your job better as well. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!