What Are "C" Players, aka Terrorists, in Business?

There’s an index you can do to quickly figure out who you’re A, B, C, and D players are on your team. Here’s how: Draw out a quadrant (four boxes) with ‘Core values’ on the y-axis and ‘Performance’ on the x-axis. In the top left box, you’ll put the letter A, then B in the next, C in the bottom right, and D in the bottom left. If you’re in the top quadrants, then that employee meets your core values. Across the bottom, if they are on the right side, then it means they meet performance. What you should look out for are the C players. They have a great performance but they don’t abide by your core values. What this looks like is an employee that’s cocky, knows he/she is great at their job but they’re not a team player; every one hates them, they don’t work well with the others. They will eat away at your A and B players who will get so sick of that C player that they quit their jobs. This person is called a “terrorist”; you need to identify them and get rid of them as soon as possible. So do this little exercise to identify people who need some coaching and training and if you have any C players; plus you can talk to your team. If they don’t straight up tell you who the C players are, they will at least hint at it. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!