What Gets Measured Gets Attention

We have strategic goals here at Array Digital. Things like increasing the amount of revenue that we bring in from a particular segment, in this case, law. We want to increase the number of new clients we get in the law firm marketing segment of our business and so we’ve put a lot of strategy behind it. The big push right now is law firm prospects and clients. One of the things we realized that was inconsistent with that strategy is what we were measuring. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!