What's Late? Deliverables vs Random Tasks

Like many companies, we track everything we do around here. We use a task tracker called Asana. It’s important to keep a pulse on all of the work that needs to be done and whether it’s late or not. Even if something’s not going to be done on time, it’s important to manage the due dates. If there are no rules holding the individuals accountable, then they’re just going to keep building up until they’re no longer manageable. So, we put in a rule that there are no late tasks, everything is up to date or in the future. But then we ran into a problem that certain tasks should not be moved. We have a very defined onboarding schedule and there are tasks associated with it that we set due dates on. Then there are other tasks when the due date isn’t necessarily important; things that the client isn’t waiting for. We realized that we have 2 different kinds of tasks: deliverables (things we told the client we’d have to them by a certain date) and nice-to-have tasks. Take a look at all the work you and your staff have on your plates, determine what is essential, make those deliverables, and make sure they aren’t late. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!