When Advertising, Speak Directly to Your Ideal Prospects

Whenever you are going to advertise and put dollars behind your messaging, make sure that your message is on point and that your ideal audience knows specifically that that message is for them. In this episode, Kurt Krause, the president and CEO of Visit Norfolk, talks about how he created a marketing plan that reached people that fit a very specific criteria to target people to come to Norfolk. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!