Why and How We Charge an Entry Fee

At Array Digital, we have an entry fee and what we call it is “fundamental Professional Services.” It’s a group of services and products that we offer to every single one of our clients, it’s non-negotiable, but it does have a fee so essentially it’s an entry fee. We came up with this because we want to work with larger clients and this fee kind of pushes away the smaller clients who won’t be able to justify working with us for just one service because these will be automatically added. It also allows us to offer a certain level of service and maintain profitability. Our professional services include our monthly calls and meetings, the software we use to track everything, the video reporting, creative services, a dedicated project manager, all bundled together. If we have a client that doesn’t want to pay those fees will probably not be a fit for us because they won’t see the value in these services while the larger clients we have love these services and don’t even bat an eye at their price. Our entry fee right now is $375/month. Do you feel like you’re wasting time and money with clients? If so, you may want to consider an entry fee as well. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!