Your Clientele Shifts As Your Business Matures With Neal Bookspan

Erik continues his conversation with Neal Bookspan, an attorney out of Phoenix. Today, he had some great insight on the kind of clients his business services and how it’s changed as the business has matured. When Erik first started in business, he would take business from anyone; it didn’t matter what industry they were in. That lasted for about 6-12 months then he got pickier and more recently, the company has gotten even more definitive with who we’ll work with. Why? As a business owner, you learn you will work well with certain industries and clients and not so well with others. You want to focus on what you’re good at. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!