Best Practices For Real Estate Agents On Social Media From Facebook • Fireside Chat With Facebook • Scott Shapiro

Welcome to another episode of Fireside with Facebook! In this episode Scott Shapiro from Facebook’s Real Estate Group talks about Facebook Creative and how to best utilize it for your business. Scott also discusses how to evolve your social media postings from talking only about listings to sharing more about the services you provide. Scott provides examples how an agent can different types of posts including stories to relay their message to their followers. Last, Scott talks extensively about the usage of advertisement in Facebook and various ways an agent can use it to generate leads and more engagement. To view the presentation, click here to download. If you’d prefer to watch this interview, click here to view on YouTube! Transcript D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level, keeping it real listeners receive a special discount. So please visit Gogo podcast.com That’s Gee oh gee Oh podcast.com for your special discount and now on with the show. Right Welcome to keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show, and today is our regular series called Fireside Chat with Facebook. And we’ve teamed up with the real estate team at Facebook corporate to produce episodes designed to help agents better utilize Facebook and their suite of tools including WhatsApp, Instagram, Messenger, and all their other tools. And we have Scott Shapiro here from Facebook with us as our guests. Let me tell you a little bit about Scott Scott Shapiro is a senior client partner on the real estate team at Facebook, where he focuses on engaging with key clients and their ecosystem partners to develop marketing solutions and strategies to drive their business forward. In addition to the client partner role, Scott also serves as the industry relations liaison between the Facebook real estate team and the real estate industry helping to educate agents, brokers and leaders on Facebook’s platforms and best practices. Prior to joining Facebook, Scott was a sales executive at ABC, where he also participated in a sales advisory role acting as a consultant for the digital and the sports teams. Scott once again, welcome to keeping it real. Scott Shapiro 2:00Thanks, DJ happy holidays, everyone. Hope everybody had a great Thanksgiving before we started streaming live DJ and I were talking about Thanksgiving 2020. And hope everybody had a safe and happy Thanksgiving and look forward to happy safe Christmas and Hanukkah season for everybody. D.J. Paris 2:16And we were also mentioning how fortunate we are that social medias is a thing during the pandemic that we can stay in touch with, with our friends, our families, if we’re not able to be there in person. And a lot of people of course, are struggling right now with to do that, at least we have, you know, tools like like Facebook to do that. So we’re really, really, it’s really we were talking about I was saying how much how much easier it was to stay in touch with people, you know, during during the lockdown.