How a Top Real Estate Team Thinks About Marketing & Branding • Dan Schepleng

In this episode Dan Schepleng talks about his personal journey to his advertising and branding agency, Kapowza. Dan shares best practices that individual realtors can learn from his experience working with Northrop Realty. Dan also discusses the role of humor in content creation and how agents can adjust marketing strategies to be more compelling. Next, Dan advises how to discover your brand and build marketing around that vision. Last, Dan talks about the importance of having a council to help you make creative decisions. If you’d prefer to watch this interview, click here to view on YouTube! Dan Schepleng can be reached at [email protected] Transcript D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level, keeping it real listeners receive a special discount. So please visit Gogo podcast.com That's Gee Oh gee, oh podcast.com for your special discount, and now on with the show. Hello, and welcome to keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show. And have you ever wondered what the top real estate group in the country who they use for their marketing and branding efforts? Well, we found them. But today we're going to be speaking with Dan shuffling who is the president and creative director of kapow zone, he's going to tell you exactly what he does for real estate teams. And before we get to Dan, just a couple of quick reminders. First is to tell a friend think of one other real estate professional that could benefit from hearing from top producers and send them a link to our website, you can find us at keeping it real pod.com Every episode we've ever done, you can stream right from your browser. And also if you're sending this over to someone who is a podcast listener, have them pull up a podcast app and search for keeping it real and click the subscribe button. And then second, please follow us on Facebook every single day we post an article that we find online specifically designed to help agents grow their business you can find [email protected] forward slash keeping it real pod and now on to our interview with Dan shuffling. All right, on today's show, we have Dan Buckley. He is the president and creative director of composer, which is a creative agency based in Baltimore, Maryland. And let me tell you a little bit about Dan. Dan was born in Annapolis, Maryland. He grew up in Pasadena, not the California one but the Maryland Pasadena and he's been working in creative ever since he was in his mid teens actually since he was 15 and his first job was a commercial editor at a small DC agency. Dan also began his filmmaking career as a composer, and then moved into the director's chair writing and directing commercials for Capozza. He has served in nearly every facet of the advertising industry and on the real estate side composer has been recognized with many awards for creativity, including an Emmy from the National Academy of Television Arts and Sciences for the blue block blue box television commercial for Northrop Realty. Northrop Realty, by the way, is the number one real estate team in the entire country.