How Real Agents Should Use Zillow In 2021 • Insights With Zillow • Chris Lapp

Welcome to our December episode of Insights with Zillow! In this episode, Chris Lapp discusses tools and features that have been successful for agents using Zillow during the past year and into 2021. Chris talks through the Zillow Premier Agent App and its complementary features that every agent can utilize. Next, Chris talks about My Agent and explains why it can help agents grow their business. We also discuss Recommended Homes and Best Of Zillow. Last, Chris provides tips on to improve your Zillow score to qualify for a Best Of Zillow badge. If you’d prefer to watch this interview, click here to view on YouTube! Transcript D.J. Paris 0:00This episode of Keeping it real is brought to you by zillow.com Hey podcast listeners. Are you looking for ways to boost your business and expand your network? I want to encourage you to check out what advertising options are available to you on zillow.com. If you haven’t checked out Zillow in a while or maybe never have before, please send an email to keeping it real at Zillow group.com That’s keeping it real at Zillow, group.com and one of Zelos team members will be in touch with you to see the options available in your market as well as learn about their new products and tools to help your business grow. Again that email address is keeping it real at Zillow group.com And now on to the show. Welcome to keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through this show today we have our newest monthly series called insights with Zillow. Now everyone listening knows Zillow is at the forefront of home buying and selling processes here in the digital age for example. Currently, Zillow is averaging over 230 million unique vuser Unique Visitors to their website every single month that reaches incredible and they have become experts at buyer and seller behavior because of the sheer volume of users on their website. This means they have insights based on hard data, not just theory that they’re going to talk about some of those insights here on our show. We couldn’t be more proud to have Zillow as our guest today, representing Zillow as always as Chris lap from the corporate partnership team. I’ve personally known Chris for several years, he’s a fantastic resource to listen to, and also to help agents take some of these Zillow insights to increase their overall real estate business. But let me tell you a little bit about Chris before we get started. So Chris lap has been with Zillow for four years and serves as corporate partnership manager. In this role, Chris works with some of the largest and most strategic real estate brokerages around the country to drive partnership opportunities with Zillow. Chris has a doctorate degree in the field of communication and his years of experience coaching agents and brokers nationwide to implement best practices and strategies for online lead conversion. Welcome to keeping it real, Chris, thanks for joining us. Chris Lapp 2:26Hey, thanks, DJ. It’s a pleasure to be here. D.J. Paris 2:29Yeah, we’re thrilled to have you every month and coming on. And we’re recording this right at the end of the year. In fact, Chris told me just before we went on, I am his very last meeting of the year. So we’re excited and honored that you shared the end of 2020. With our with us and our audience. What would you like to talk about today? Chris Lapp 2:48Yeah, so today, I figured it would be would take some time as we’re kind of at the end of the year to really focus in d...