What Is Your Social Media Effectiveness Score? • Russ Cofano

Russ Cofano the CEO at Collabra Technology talks about his long experience with law school background working in a law firm legal hotline. Russ discussed the importance of eXp model and how the timing is incredibly valuable to effectiveness of this model. Next, he talks about a tool that his company has developed with the purpose to help agents build their digital marketing part of the job. Last, he explains why sales without marketing and branding is only half of the equation of digital marketing. If you’d prefer to watch this interview, click here to view on YouTube! This episode is brought to you by Real Geeks. Transcript D.J. Paris 0:00Wouldn't it be cool if there was a tool that existed that measured all of your social media channels and effectiveness and engagement and compared it among the top Realtors in your marketplace and then told you what to do to get to their level? Well, stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solution so that you can easily generate more business. Their agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod. And now on to our show. Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents and for real estate agents. My name is DJ Parris. I'm your guide and host through the show. And in just a moment we're going to be speaking with Ruska Fano about his new venture sphere builder.io. Before we get to Russ, just a couple of quick reminders. As always the best two ways that you can help support our podcast. Number one, support our sponsors, check out what our sponsors are offering we love our sponsors, they pay the bills, and please check out their products and services and to tell a friend about the show. Tell one other realtor that you know you gotta listen to this episode. Specifically today we're going to be talking about how to measure your social media presence against all the top producers in your marketplace. Very very cool stuff. So tell someone else about our show. That's always the best way that you can help us keep going. But guys let's get right to it my conversation with Ruska Fano? Right, today our guest is Russ confido With Collabra technology. Let me tell you more about Russ now. Ruska. Fido is the CEO of Collabra technology, a digital marketing technology and analytics firm, which operates sphere builder, a comprehensive digital marketing platform that instantly provides comparative ranking and personalized insights about an agent's online presence....