Dairy marketing & the new Let's Eat Balanced Campaign

For the final episode of 2023, Chris gives us his usual market report, reflecting back on ‘23 and prospects for ‘24. Will is then joined by Carrie McDermid, Head of Marketing at AHDB and Jack Allwood, Cheshire Dairy farmer to celebrate dairy's role as part of a balanced diet. Carrie introduces the refresh of the We Eat Balanced campaign, now ‘Let’s Eat Balanced’ and the different elements to the campaign including nutritional benefits and sustainability, as well as how these types of campaigns make a real difference to farm incomes. Jack introduces his business, why they decided to start up the Mootrition milkshake vending machine and to focus on the nutritional element.