Morrisons Farmer Christmas and Muller Contract Pricing Announcement

In our final podcast of 2022, Chris’ milk market report includes his thoughts on Mullers milk contract pricing announcement this morning, then Will and Ben are joined by Sophie Throup, Head of Agriculture, Fisheries and Sustainable Sourcing at Morrisons and David Keiley, Kite Senior Consultant at Kite to talk about the Morrisons “Farmer Christmas” advert. Sophie explains why they decided to showcase farmers in their advert again this year and discusses with David how it relates to Morrisons wider strategy in terms of linking up farmers with consumers, as well as meeting their sustainability targets.