Black Friday digital marketing checklist with Erik Huberman

In this episode, we're talking last minute Cyber Weekend marketing preparation with Erik Huberman, founder and CEO of Hawke Media. Erik shares his digital marketing experience in the ecommerce space, plus he walks us through what you should be focusing on in these final weeks before Cyber Weekend. The bottom line: don't panic! Whether you started planning months ago, or you're a little late to the game, Erik's advice will help to guide you through a successful holiday season. Specifically, we'll talk about how small business can win this Cyber Weekend.  Erik's new book The Hawke Method will be available in early 2022, but you can pre-order it now! The Hawke Method demonstrates that marketing strategy isn't just a numbers game: calculations for business growth and sustainability go far beyond systemic analysis. In an accessible voice with a touch of levity, Huberman takes the reader through a mosaic of successes and failures, from his first entrepreneurial venture at nine years old to running a $100M business.