Content planning for the new year with Chris Handy

Chris Handy from Demand Outlaws joins us to talk about content planning for 2021. You've likely put yourself and your team through the gambit of Black Friday/Cyber Monday content but there is still a lot of money to be made and it all starts with a good content plan. Chris shares some excellent ideas on how to begin content planning, from choosing the topics to creating the headlines to converting the reader. It all starts with his 52 card deck strategy, which hits the nail on the head. "What's missing from a lot of content strategies is building towards something." What can your team come up with to create some additional pieces of content?