Getting creative with your Black Friday marketing with Batch

Dennis Mistrioty, co-founder and CEO of Batch by www.wisconsinhempscientific.com, joins us on the podcast to talk about evaluating Black Friday/Cyber Monday and how to keep the foot on the gas through the holidays and new year. We focus on how to market products as gifts, using smaller items (both size and cost) to incentive last minute purchases or add ons to an already larger order. "Throughout the rest of the holidays our main focus is making sure we have 'ready to gift' items." The focus on making products gift ready and marketing less for self-purchases is something that a lot of brands should be focusing on over the next few weeks.