The power of relatability with Huron

Matt Mullenax, founder of Huron, joins us on the podcast to talk about how he started his marketing strategy, implemented Klaviyo, branched out into SMS, and pushed through his first Black Friday/Cyber Monday. You can find more information on Huron at https://usehuron.com/ . There are a lot of great insights but the two that stuck out to me were:"The main tenant of our original marketing strategy was relatability..."That they didn't plan for Black Friday 2019 a month ahead, they got things ready 2-3 days ahead, but they still pushed out sales and had a successful weekend. Not everything has to be perfect.