Educating the customer with Koils by Nature

Pamela Booker, founder of Koils by Nature, joins us on the podcast to talk about the importance of collecting emails early, creative ways to market beauty products, using Klaviyo to get the most of your content, and advice on the upcoming Cyber Weekend. Another very unique guest in the sense that she consults with other brands on top of implementing her own strategy. We focused a lot on the concept of educational marketing, which the beauty industry is uniquely equipped to utilize. "In this space before and after is really important. We provide customers detailed instructions on how to take good before and after shots, which angles and lighting to use, and how to post their reviews."