Don Norman on Design for a Better World

We sat down with the Godfather of UX at the Y conference in Oslo to discuss his latest book, Design for a Better World.In this episode, we discuss:How designers can leverage AI tools in their workWhy solutions exist for many of the world’s most pressing problems — but aren’t being deployedWhat designers who are just getting started need to know about making change in a businessHow spreadsheets skills help drive good designWhen to switch to a strategic mindset, and when to dig into craftA big thank you to Netlife and Andre Boller for inviting Knepp to the Y conference!About Don NormanDon Norman, Ph.D. is the Founding Director (Emeritus) of The Design Lab at the University of California, San Diego, and the Co-Founder and Principal of Nielsen Norman group.Norman has published 21 books on psychology and design, including the 1988 bestseller, The Design of Everyday Things (revised and expanded edition published in 2013).Norman is professor emeritus at Northwestern University and at University of California, San Diego. He has worked as a consultant and an executive at Apple, HP, Xerox Parc (where graphical user interfaces were largely invented), and numerous other forms.Norman invented the term “User Experience Design” in the 1980s.His latest book is “Design for a Better World: Meaningful, Sustainable, Humanity Centered”.Podkasten er ledet avAnn-Kristin Hansen, daglig leder i Kvesst, ogFredrik Matheson, kreativ leder i BEKK.🔸 Lytt og abonner på podkasten i Spotify:https://open.spotify.com/show/6gtBZTh8ummtqYTK5k7Q0O🔸 Lytt og abonner på podkasten i Apple:https://podcasts.apple.com/us/podcast/knepp/id1674141932