Thank You for Arguing, Third Edition What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion (Unabridged)

A master class in the art of persuasion, as taught by  professors ranging from Bart Simpson to Winston Churchill, newly revised  and updated. The time-tested secrets taught in this book  include Cicero's three-step strategy for moving an audience to action,  and Honest Abe's Shameless Trick for lowering an audience's  expectations. And it's also replete with contemporary techniques such as  politicians' use of code language to appeal to specfic groups and an  eye-opening assortment of persuasive tricks, including the Eddie Haskell  Ploy, the Belushi Paradigm, Stalin's Timing Secret, and the Yoda  Technique.    Whether you're an inveterate lover of language  books or just want to win a lot more anger-free arguments on the page,  at the podium, or over a beer, Thank You for Arguing is for you. Warm,  witty, erudite, and truly enlightening, it not only teaches you how to  recognize a paralipsis when you hear it, but also how to wield the  weapons of persuasion the next time you really, really, want to get your  own way.