The Trick to Boosting Customer Referrals

Knowledge at Wharton - A podcast by Knowledge at Wharton

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Business

Marketing professor Zhenling Jiang discusses her research paper, “Referral Contagion: Downstream Benefits of Customer Referrals,” and shares a simple intervention that can help companies gain more customers through referrals. Hosted on Acast. See acast.com/privacy for more information.