Why Online Shoppers Aren’t Falling for Exploding Deals
Knowledge at Wharton - A podcast by Knowledge at Wharton
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Time-limited sales are a marketing staple in retail stores, but those same scarcity tactics don’t work online to move products and increase profits. Wharton marketing professor Cait Lamberton explains why. Hosted on Acast. See acast.com/privacy for more information.