Accelerate Your LinkedIn-with Judi Fox-EP103

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Judi Fox, a professional LinkedIn Accelerator. She teaches her clients how to build a sustainable business on LinkedIn without needing to post a million times each month. Judi is also a pioneer in combining LinkedIn with Clubhouse, so take notes people! Episode Highlights:  LinkedIn is kind of an outlier as far as social media platforms go in the realm of real estate sales. When Judi graduated college in 1999, she had no idea what she wanted to do and no digital platform to research it. Coming from a family of engineers, Judi earned her degree in Chemical Engineering and began traveling the world for pollution cleanup. After getting her Masters in Environmental and Business Sustainability, Judi knew how to build a truly sustainable business. Many agents don’t really understand what a sustainable business looks like, or how to build one. It took Judi 10 years to explain to others what she was doing that was changing her own life. The exposure algorithms that apply to most social media platforms do not quite correlate to LinkedIn. While networking for her own job after the crash of 2008, Judi first began to help others network. In 2014, Judi had to start her life over, becoming a single mom overnight and forced to move back in with her parents. Think about your LinkedIn profile as a lead-generating website rather than a boring resume. You can use pictures on your LinkedIn profile to show properties and incite emotions. Before you ever make a post on LinkedIn, you should go out and make high-quality comments. The LinkedIn community is centered around high-profile conversations between business professionals. Most real estate agents look to engage and create a conversation with those that see their social media content. As agents build up their visibility on LinkedIn, they need to produce less and less content. Life is going to get in the way, so all you need to do is ramp up to a sustainable business level rather than grow forever. 1 to 2 posts per week on LinkedIn is Judi’s suggestion as a sustainable cadence for agents. If your content is getting 0 to 100 views with no likes or comments, there is more work to do before ramping up your posts. You have to comment on other conversations in order to tell LinkedIn what kind of conversations you want to be a part of. Jeff has traditionally used LinkedIn as a place to park his content that he is posting on other platforms. Even if you only get 10 comments on a post, those comments could be from potential partners. Pick 3 current clients or collaborators, 3 peers, 3 people ahead of you, and 1 fun person when commenting on conversations. Judi comments on Gary V’s conversations because the amount of exposure she gets is equivalent to a personal post. Reflect back on what the original post is about while adding an original thought or opinion of your own. You can turn your high-quality comments into personal posts down the road and also tag the person who made the original post. Tagging 100 people in a post does not work anymore as the LinkedIn algorithm figured it out years ago. Judi takes her clients through a 4-week acceleration program where she teaches them to increase their visibility. As a single mother, Judi does not have time for constant social media attention, yet, people always tell her she is omnipresent. As of January 14th, Judi is the first person to merge running a LinkedIn event and a Clubhouse event at the same time. 3 Key Points: Judi was able to grow her own Environmental Sustainability business through LinkedIn, eventually prompting her to teach others how to do the same. Social proof, testimonials, properties, emotion, and a calendar link are all different ways to make your LinkedIn profile a lead-generating website. Judi’s strategy for commenting on LinkedIn includes 3 current clients, 3 peers, 3 influences or people that she looks up to, and 1 fun person that is associated with her interests. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Judi Fox LinkedIn | Instagram | Website Chelsea Peitz Barry Wolfe Chime (sponsor) LinkU Webinar (sponsor)