Are You Ready To Write A Book?-with Ryan Garson- EP 156

On this episode of the Lab Coat Agents Podcast, host Jeff  Pfitzer talks to Ryan Garson. People know Ryan from the Very Social NYC, a content creation app for Instagram. We also have two wise experts in the book writing field joining him today, Michael, the publisher, and Jeff, the copywriter/ghostwriter. Ryan is a real estate agent and has been in the real estate business for eight years in Manhattan, and he has a ten-person team. About four years ago, he started to market himself and build a brand on social media. Tune in for all of the details! Episode Highlights:  Ryan wanted to create an agency that could help other realtors build their brand on social media, help them sell; His goal was to free up their time to sell more real estate and still have their social media on point.  With almost 90 clients, Very Social is more than just an Instagram company; they are a full-on agency for real estate agents doing LinkedIn, YouTube, TikTok, email newsletters, and paid to add. Ryan felt he is most comfortable talking to realtors because that’s what he is, and that is what he knows best. So, Jeff and he wrote a book together, spent probably a good six to eight months putting this book together. Writing a book is the next level. It takes time, effort, and money, but it is an investment in your brand and yourself that could pay 10X, says Ryan. Michael has been in publishing for 25 years. He has authored or ghostwritten probably 20 books himself, working on 70 traditionally published books. Michael believes in strongly using books to help establish a platform of credibility for whatever business he is in; It gives you instant authority in whatever subject you are talking about. Ryan is being a little bit modest about the story behind this book because the fact is he was able to leverage social media to generate $300 million in sales, and that is a story worth telling. Ryan talks to realtors about social media every single day. He hears their pain points and their success stories. So, he has become an expert on it.  Jeff says many people have a misconception about ghostwriting that it is almost like a very long version of paying someone to write or do your homework for you.  A ghostwriter’s job is to collaborate. There are your thoughts and ideas, and you are the expert to teach. Ghostwriters in the process flesh out the verbiage in a way that your reader can understand in a methodical way, and then it’s in your voice.  Jeff  has written books in as little as three months, and duration also depends on the book’s length. The longer the book, the longer it takes, and the more complex thoughts, the longer it takes.  For a businessperson, you will probably not make a mint on book sales, but to bring in new business, it’s a no-brainer, says Michael. If everybody else is handing out business cards and you are handing out a copy of your book, you will look better. If you have a unique value proposition and a new approach to the market or a new way to deal with the market issue, Micheal thinks that is the time to write a book. Ryan had a real story to tell, and he also gave a lot of advice on making your social media better. But if you are fit in this business and successful, you have a story to tell.   3 Key Points: Ryan is a content creator himself. Jeff writes all his newsletters, and he has worked together for ten years. He did years of newsletters super consistent, always on point articulate, and most importantly, he got his voice. Ryan shares if real estate agents want to write a book, where they could derive their inspiration for a topic around a book based on his experience with other authors. If book cover design distracts from the title, then it is distracting from what you are trying to accomplish with your book. Every publishing deal is a rush job, but then you could sacrifice quality, says Michael.   Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter https://www.compass.com/agents/ryan-garson/ https://www.amazon.com/Very-Social-Broker-Strategies-Business https://www.instagram.com/ryangsellsnyc/?hl=en https://www.verysocialnyc.com/ - mention Labcoat agents for discount https://go.oncehub.com/MichaelJKlassen https://illumifymedia.com/ Jeff McQuilkin, ghostwriter. [email protected]   Street Text (Sponsor) Follow Up Boss (Sponsor)