FIRE Up Your Social Media-with Tyler Kemp-EP105

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Tyler Kemp, a digital marketing entrepreneur, a social media expert, and the creator of the platform LeadRoll. With so many social media gurus out there today, it’s hard to know who to trust, but Tyler’s FIRE formula will help you know what’s real! Episode Highlights:  There’s so much opportunity out there that gets muddied up with the sheer amount of information that is available. Tyler actually started out wearing a bunch of hats in the real estate digital marketing sector. In the mortgage loan business, Tyler and his partner were doing over $120M a year in volume. After helping multiple businesses grow substantially, Tyler launched LeadRoll where he works with hundreds of different types of businesses. Real estate tends to be pretty far ahead of other industries when it comes to digital marketing techniques. You have to learn how to own attention through sales and marketing so that you can own the market. When people tell you that you are doing things wrong, power through with the knowledge that what you are doing is good for long-term success. Tyler thinks that the biggest land mine in the real estate industry in the last year is all-in-one solutions for marketing. Advertising for marketing and lead-generation tools constantly promise results but seldom deliver. Real estate agents should build their businesses like a startup or a marketing agency to establish the pillars of a sustainable company. Know where you’re going to get your next deal and build a machine around converting those leads. Tyler suggests that you start by being a serious skeptic and questioning your own marketing strategy. There exists a large gap in knowledge between marketing experts and sales experts. Tyler does not think that putting out social media content is the real problem that anyone has, rather they need to bring in leads. Whereas the sales game is all about chasing, marketing is more of an attraction-based strategy. Knowing as much information as possible about the lead that you are chasing makes you that much more likely to convert it. Though Tyler used to be all about automation, now he believes that the best thing you can be is human. Intimacy can be scaled by working with professionals or building out your own team, but there is no easy way. It’s incredibly difficult to scale your outbound efforts in an intimate way without working with professionals who have done it. Jeff knows first-hand that a lack of authenticity in your social media content will lead to a disconnect with your audience. You have to believe that your social media posts are working in order to keep doing it over the long-term. Be careful about putting your own self-worth into any of the content that you put out there. Know where all of your marketing activities fit in the bigger picture for your business; don’t waste money or time. When building his successful personal brand on social media, Jeff has not been able to automate anything. Everyone chases the immediate answer and when they don’t get it, they give up and that will never bring success. Those who are willing to follow Tyler’s advice will reach that ultimate goal of building a sustainable business. Frequency, intimacy, relevancy, and efficiency make up LeadRoll’s FIRE formula that separates them from their competition. Tyler is looking to take his clients to the next level, as in way into the 7-figure revenue level. 3 Key Points: It’s only getting harder and harder to be successful in the real estate industry, and that’s why it’s vital to be revolutionary in the space of digital marketing compared to other industries. Regardless of the onslaught of marketing and lead-generation tool advertising, there is no perfect solution for $100 a month. Tyler has an entire staff that hand writes custom first lines for all of their emails in an attempt to scale intimacy on a large level. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Tyler Kemp LeadRoll | RollSocial | LinkedIn Chime (sponsor) StreetText (sponsor) LCA Marketing Center (sponsor)