How To Know What Brokerage Is Right For You!-with Jesse Zagorsky - EP 158

How do you choose your brokerage? What is the best place for you? Where is the right leadership? Does it even impact your career? On today’s episode of the Lab Coat Agents Podcast, listeners will get answers to all these questions with Jesse Zagorsky. Don’t miss out!   Episode Highlights:  Jesse has been in real estate for 18 years, and his business partner for his entire career has been his mother, so he is a mama’s boy. If there is a position in a real estate company or brokerage, he has probably done it. He has answered the phones, booked appointments for other people, and been a buyer’s agent and a listing agent. He has probably done everything, and he ran his own company with his mom for about 14 years. Jesse has heard an expression long ago, “no matter what we do in this business, people don’t join companies, they join people.” The way a lot of people train is not aligned with the way a lot of agents like to work these days. Many agents have gravitated towards social media attraction-based marketing, but the brokerages are still training in a certain way. Jesse knows a handful of agents around the country who still do floor-time shifts and get business. But he thinks the model is shifted, and if agents want leads, they are typically getting them from a team instead of a brokerage. When you talk about compensation, Jesse would tell agents that you need to educate yourself to at least ask around, especially from a team standpoint or even from interviewing brokerages. Jeff doesn’t think enough agents define the importance of reasons and decisions in brokerage means to them, which allows segue to the experienced agent. When you look at the agents that are leaving most companies or transitioning, it is typically agents that aren’t doing a tremendous number of deals. Innovation drives a growth mindset, and technology is a piggy bag of innovation. Jesse believes that you can create an amazing tech stack in real estate that has nothing to do with your brokerage. If you are a broker-owner or a leader, and if you put technology, innovation, culture, education, geography, and training factors together and then rank tham, then you kind of see how important it is to you. 3 Key Points: Jeff talks about what causes someone to choose a brokerage? He also shares some of the things that newer agents should be looking for. Some people truly want to be left alone. Their idea of culture is to let them do what they want and don’t mess with them. So it is very different for each person what type of culture they would be drawn to. If you are getting money upfront from your brokerage, you are paying for it somewhere else, or you are offering such a value to that brokerage that they are willing to have you there because you are the flag bearer that they are going to use you like a moth to a flame.   Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Jesse Zagorsky  |Website | Facebook Power ISA (sponsor) RedX (sponsor)