SEO what you need to know as a Real Estate Agent-with Kris Reid-EP106

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Kris Reid all the way from Vietnam. Kris has a background in building online computer games and figured out how to use SEO to bring visitors to his site at an elevated level. Now, Kris helps people understand the power of SEO and how it makes life easy! Episode Highlights:  Now more than ever, it’s incredibly important to have a digital presence and an effective website. It’s important to keep a cup-half-full mentality in the wake of the global pandemic. Originally from Brisbon, Australia, Kris has a background in software engineering. After the financial crisis of 2008, Kris decided to build an online game which forced him to learn the ins and outs of SEO. Most businesses and entrepreneurs fail for the simple fact that they don’t bring in enough revenue. Many of the realtors that Kris speaks to leave themselves defenseless by spending their entire marketing budget on Zillow. Eventually, you can use SEO to hone your website down to your specific niche in the market. Through keyword research, Kris and his team help their clients find what people are looking for in their area. In general, content is important, but studies show that over 90% of content on Google gets zero traffic. Realtors can only handle so many leads without hiring more staff, so you must know what success looks like to you every year. Digital marketing kicks the hell out of TV advertising and the best part is that it’s easy to track the numbers. Many times, Kris gets blank stares from the clients that he explains SEO to because they aren’t very technical. Kris and his team help their clients figure out the avatar of their ideal customer and get in the heads of those people. When Kris begins working with a client, he has to be able to explain SEO to a certain point in order to build trust. Cost-per-click posts are the ads on top of a Google search which costs the owner to put there, though they get less than 7% of the clicks. The difference between the 1st-ranked site on Google and the 10th-ranked site is 10x the amount of traffic. Really long key phrases are usually linked to people who know more about what they are looking for. The more specific you can be with your keywords, the smaller the search volume will become, but the higher the percentage of converted leads. People are forced to trust what everyone else is saying about you on Google, so domain authority plays a massive role in your ranking. Establishing a solid domain authority, the amount of backlinks that lead to your page comes down to keyword research. Everyone wants this sexy, aesthetic website, but bringing in traffic is the most important aspect. Your page needs to punch people in the face and tell the visitor exactly what you do on the landing page. Don’t kill a lead by trying to sell on the first connection, provide value and show people that you can help them. The biggest mistake that people make on social media is that they treat it like a website. Make it clear to Google what pages are linked to what keyword so that the pages don’t cannibalize each other. Go to Kris’s website below and Kris will evaluate your website for free! Kris has worked very closely with his team leaders to establish the company goals and what they need to achieve them. 3 Key Points: The power of SEO lies in the fact that it is compounding. Rather than blow your entire marketing budget on Zillow, put half into your website and your leads will eventually skyrocket. Studies show that over 90% of content that can be found on Google gets zero traffic. While content is important, leading people to that content trumps all. The longer the key phrase, the smaller the volume of leads that will come in. At the same time, those leads know more about what they are looking for, so a higher percentage will be converted to sales. Resources Mentioned: Lab Coat Agents Website |Facebook| |Facebook Group| |Twitter| |Instagram| Kris Reid Website | Facebook | Twitter | Media Factory| SEO toolset | Search Traffic Study blog 7 Habits of Highly Successful People The Vision Driven Leader Clockwork  mobwarrior.com RedX (sponsor) StreetText (sponsor)