Should Real Estate Agents be Investors in Real Estate?-with Chris Craddock-EP109

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Chris Craddock. He is an expert in lead generation, working with investors specifically. Chris has grown his business from $80 Million to $160 Million over the last few years in the Northern Virginia DC area. Founder CEO of Redux group. He has a Platform of REI REVIVE, and he is a co-host of the podcast Uncommon Real-estate. Episode Highlights: It is a challenge for real estate agents to develop and build relations with investors in the pandemic. It is a critical component to keeping your business very high or taking it to the next level.  Chris took the unconventional path to real estate. He went to some of the bigger investor groups and enquired what they do with the dead leads. For Chris, persistence was the key to get his first break.  Chris points out that real estate agents and investors should work together in tandem, but they rarely do so.  Investors are more open to fixed costs than variable costs where on the other hand, real estate agents are more open to variable costs than fixed costs. With agent vs. investor mentality, you have to identify what the seller or homeowner wants. The script should be more about questions, and then you give solutions. Normal conversations for the script: How do you differentiate? What are the common mistakes that agents make? 3 Key Points: Chris answers the questions: Where do you find investors?, Where are the investors getting the leads from?, and What is it that may have caused you to succeed whereas others may have not? It is highly crucial how you approach a lead; Instead of approaching them as standard agents, it is best to approach them as problem-solvers. Chris answers the question: Do you think most agents go in with a standard presumptuous mindset? Resources Mentioned: Lab Coat Agents  |Website| Facebook | | Facebook Group | Twitter | Instagram | Chris Craddock | Website | | Facebook Group | Instagram    https://www.chriscraddock.com/reirevive   https://www.facebook.com/groups/uncommonrealestate https://www.landvoice.com/pre-foreclosure https://www.propstream.com/ https://www.coleinformation.com/ https://dmv.thereduxgroup.com/