Simplify Your Data to Increase Conversion-with Jack Tompkins-EP97

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Jack Tompkins, the owner of The Pineapple Consulting Firm, where he helps business leaders simplify their data to grow their companies!  Episode Highlights:  Currently living in Charlotte, NC, Jack knows what it’s like to live in a booming real estate market. Jack grew up in the corporate world as an analyst in the homeowner’s insurance sector. With a desire to help the little guy by using his analytical skills, Jack started his own consulting firm. As a young man, Jack learned quite a bit about data work and financials through Hartford Insurance’s leadership development program. By taking data from the P&L and putting it in charts and graphs, Jack is able to help business owners understand what is happening in their business. Clients come to Jack to convert their data into something that anyone can digest, thus saving them time. Tracking prices will help real estate agents keep a finger on the pulse of the market at all times. Data is going to help agents decide which market movements are random and which ones are trends to act on. Customer Relationship Management (CRMs) can be consolidated to make data less messy. By showing home buyers trends over time around homes that they are interested in, you can give them something to grab onto. Compared to the chart from the MLS, Jack’s visuals bring numbers to life by creating a geographic map. Most agents don’t think about a client’s perspective when they are presented with complicated data. No matter how old you are, your eyes will always be drawn to visuals over words and numbers. By plotting data points on a range, agents can give sellers a visual of where the price point should be. The more you can simplify the data, the easier it will be to have the price conversation with sellers. Make things easier on yourself by making things easier on the client; clean up the messy data. Converting data from the CRM into a simple visual is going to save you boatloads of time. You can set up indicators through whatever CRM you use that will help you prioritize your tasks as time goes. Jack’s firm can help agents add a personal touch to their businesses by complementing their CRMs. Right now, Jack has one real estate client that uses his services to project the financial future of different markets for investor presentation. Clients usually approach Jack with their ideas and he is able to mold the data to their needs. There really is no secret to Jack’s methods, just the use of Excel and Tableau. As Jack moves into the real estate industry, his goal is to help those who want to make their client conversations easier. To see if Jack’s services can help you, you can set up a consultation through his website. Dissecting and displaying the data may be boring to most but it is absolutely necessary in today’s world. 3 Key Points: Early in his career, Jack worked as a product manager in the world of homeowner’s insurance where he learned how to digest a massive amount of data. A combination of price tracking, CRM consolidation, and gut instinct helps agents prepare to respond to trends in the market. Jack’s company, The Pineapple Consulting Firm, takes mountains of complicated data and essentially dumbs it down for anyone to view and digest. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Jack Tompkins (LinkedIn) Pineapple Consulting Firm (website, Facebook) Tableau MortgageCoach LinkU (sponsor) RedX (sponsor)