Strategies For Maximizing Revenue And Resources- with Simon Severino- EP 151

On this episode of the Lab Coat Agents Podcast, Jeff talks to Simon Severino, the founder of strategy sprints; The company focuses on helping professionals get out of their business, take back control of their time, and do everything they dreamt of doing when they got into real estate. Simon started it as a passionate solo entrepreneur helping people. They called it a double your revenue 90 days, and the company even has a 100% money-back guarantee policy. Tune in now.  Episode Highlights: The two things that affect real estate agents are 1) making money like a struggle, and 2) Some agents are earning a lot of money, but they are burning themselves out. Simon is the CEO who can easily get distracted by stuff, and to stay on track he has three habits: daily habits, weekly habits, and monthly habits. He also has three strategies to double-check if he takes on a project or not.  There is no reason to get more leads if you don’t have a machine that turns them into your clients and it is too far away from the clubhouse.  Jeff asks, “How can you always identify an increase in your frequency, conversion rate, or price in just one hour with Clubhouse?” Many agents invest in  Zillow or realtor.com or something like that and it is usually a numbers game. It is going to take 100 leads to close one.  Be as specific as possible and carve your niche, especially at the beginning, when you enter a market, and later on, when you dominate the market, you can grow and defend the market with a broad approach, says Simon. Jeff inquires, “How would you respond to somebody who says they just don’t follow a calendar?” When you make your decisions, don’t decide on narratives. Decide on your reality, and your numbers tell your reality, says Simon. If you are running faster than others but in the wrong direction, that is the worst thing you can do. If you want to work 8 hours per day. Simon would want you to do 8 hours of the most promising conversations. So you don’t waste client time, and you don’t waste your time. There is no downside if you have a franchise or certification model. If you have a terrible sales month, nothing happens. You don’t have to fire anybody because they pay to be on your team, says Simon. Jeff asks, “If you are a salesperson, what is an idea that you would have for a realtor to get variable versus fixed?” Simon suggests creating an intelligent system where people pay to work with you because it’s an incentive for them. As a result, they get better deals, better clients, better projects, better working time, less travel, or maybe a combination of all of these things.  Once you have a genuine business partner, it can become a marketing machine, affiliate partnership, or sales machine. This will make your brand better, and you have something that works, says Simon. Establishing a Facebook Group where you are going to put all of your friends, family, and past customers to stay top of mind awareness which in my opinion is probably the best CRM you can have, says Jeff. Simon prefers to find the direct path. The direct path might be 8 hours on Zillow until you hit the 500,000 per year, and then you scale it from there, and then you don’t need anything else. 3 Key Points: The cost of acquiring a new client is much higher than just having a happy client that works again with you. It will be different in different sectors. Growing a business is the grind of getting as many conversations as possible and closing them. As a real estate agent, you need some variants of leads because if you focus on the leads, you are going to be burnt out because Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Simon Severino | Website | Facebook | YouTube Follow Up Boss (Sponsor) Chime (Sponsor)