You Will Crush It With Video If You Understand Your Charisma!-with McCall Jones-EP 166

On today's episode of the Lab Coat Agents Podcast, Jeff is talking with McCall Jones from Charisma Hacking. She is back for part two of the conversation from episode #160. McCall explains why people are afraid of being on camera. If you’re just now starting to shoot video you may actually have an advantage over those who started years ago because they were never taught to do it correctly. With Charisma Hacking, McCall helps people to be more likable and persuasive on video; Tune in to hear her expertise! Episode Highlights: McCall defines charisma as the ability to do three things, the ability to get people to pay attention, the ability to get them to trust you, and the ability to get them to act. There are no good and bad styles. There is only right and wrong for every single person. Every human in the world has people who do what they say. They have authority, but they think sales should be different when they should be the same. McCall suggests a different approach to measuring success on video. It’s not about how comfortable you are or how many videos you get out. What does it look like for you? Charisma hacking  gives you the advantage that you have in person with people. People beginning on video have the advantage when they get charisma styles. If you can tap into who you are first, the fear of failing on video goes away. If you are in a place where you still feel awkward on video, there is great hope because you have to look at it and see what is different. There is no such thing as failure. It's just better or worse. You can't necessarily fail; failure becomes the handicapper hurdle preventing people from doing things. There is nothing stronger in the world than the fear of rejection, and the fear of rejection is so real that it can keep people from doing anything, especially on video. The people who get rejected will move so much faster and farther ahead than the people who never try. Look at every single one of your mentors because when they get on stage and show you their first video, some of them were proud of that first video when they did it, and some of them were not. If you are flapping your arms around and you have never done that in real life, stop flapping your arms around the video and then you find the gap analysis. Before you record an emotional video, you need to be talking aloud about something that gets you in the emotional state you want to be in on that video. You can either hate the before or celebrate after every single time. You have to be kind to yourself so that you will stop doing wrong. Once we identify false faces, we say, we know who you are and who you are not. Once we identify that in the next step, we go through the training where the first thing we do is teach you how to use your authority style, says McCall. People have a simplistic mindset that shooting video simply has camera press play and talk, but it's so much deeper than that. The people who succeed the most in my program and with charisma are the people who commit to video. They know they need to use it and do it, says McCall. The video is perfect for introverts because social anxiety is something that you are creating in your head. So the only way you would fail or look ridiculous or whatever you're scared of is if you aren't yourself. 3 Key Points: McCall has created this system called Charisma Styles, which will tell you who you are, and how to be incredibly effective on video. You will always have a before video, and the idea is for your after video to soon become the new before video. You never have a before video to improve on if you never start. Once a person knows their authority style, nobody feels aggressive on video anymore, nobody feels bad making sales, nobody feels bad doing all things, says McCall.   Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor)  Chime (Sponsor) McCall Jones: https://charismahacking.com/ https://charisma.style/ https://www.instagram.com/mccalljonesofficial/