Using your website to reach your ideal client [REBROADCAST]

We feel like we're updating our websites every other day as we add new services in the face of the COVID-19 pandemic. Since so many of you may be doing the same, we thought we'd rebroadcast our episode all about website creation.As a private practice IBCLC your website is usually the first contact your prospective clients will have with you and your business. Making your website easy to navigate and quickly get the necessary information is essential for a new and tired parent. In this episode, Leah and Annie share their resources for online scheduling, HIPAA compliance, website design, and more.“Website - it’s the new business card” In this episode, we will cover:How to make an impression - Your website is the first source of contact withyour clients.The importance of mobile compatibility - New moms are tired! Helpthem by making your website navigable during 3AM feedings.What do I include on my website? Annie and Leah share tips on whatyou should and shouldn’t include on your website.The Final Step - Contact & Booking are the most important parts ofyour website. Annie and Leah talk about how to make this step easyand efficient, as well as share resources to get this set up.Not sure about the design? - Annie and Leah let you in on some helpfuldesign tips, as well as give advice on how to get meaningful photosfor your site.Annie’s Tech Tip: How to keep clients from leaving your website when they click those helpful linksLeah’s Marketing Tip: How many doulas do you know?  Links and ResourcesNational Women's Law CenterHow to make your website HIPAA CompliantSubscribe to the Deeper Dive Membership: https://learn.paperlesslactation.com/subscription/deeper-dive-membershipHave an idea for a podcast episode or a Deeper Dive? Let us know! https://learn.paperlesslactation.com/form/collaborate If you like what you heard today, please follow us on Facebook and Instagram and leave us a review on iTunes.  About UsLeah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.Many thanks to Stephanie Granade for her production assistance, and to Silas Wade for creating our theme music. Thanks to our monthly supporters Emily Maize Tiffany Gillies Gina Pepe Gina Pepe Sara Huddleston Sara Huddleston Allison Walsh Allison Walsh Rebecca Leese Rebecca Leese Celia Clark-Randall Celia Clark-Randall Chanelle Andrews Denise McDonald Denise McDonald Mary Muse JOC Team JOC Team Heather Bell Heather Bell Nicole Letizia Nicole Letizia Cathleen Walker Sarah Shapiro, IBCLC Sarah Shapiro, IBCLC Theresa Hardy Heather Martin Heather Martin Susan Johnson Susan Johnson Maggie Rezende Maggie Rezende Elizabeth Stapleton Elizabeth Stapleton Heather Mastro Heather Mastro Melanie Tarr Melanie Tarr Molly McMillion Molly McMillion Morenike Tyehimba Morenike Tyehimba Margot Hodes Margot Hodes Denise McDonald Denise McDonald Audrey Thompson Audrey Thompson Beth Brownstein Beth Brownstein Zee Ifan Zee Ifan Maria o Sullivan ★ Support this podcast on Patreon ★