115. Tips on How To Create a Brand Name That Sticks

Are you thinking of renaming your business? Are you about to open your first business but aren't sure what to call your new salon? If you said yes to either of these questions, you'll want to listen to this baby cast episode where Paul shares tips from one of his favorite books from 2020: "Hello My Name Is Awesome: How to Create Brand Names That Stick" by Alexandra Watkins. BTW...even if you said no to my questions, I think you'll find this episode to be very intriguing (of course I'm a littl...