137. CEO of Harmon Brothers, Benton Crane, Discusses Marketing and Messaging

When Tussanee first got into business, she thought all she needed to do was be a great lash artist. Quickly she realized that she also needed to be a great salesperson, marketer, janitor, and horse wrangler (we'll explain the horse thing another time). Just being great at lashes was not enough to grow her business to a 7 figure lash salon...she's learned as I'm sure you have, you need to wear many hats (I prefer top hats as they are very pleasant to wear while I walk around town inspecting people's gardens for flees...Okay I've gone off the rails a little today...my apologies). In today's episode, we are excited to have Benton Crane, the CEO of The Harmon Brothers, join us in the LashCast studios. If you don't know who the Harmon Brothers are that's okay...they won't take it personally (we're all professionals here). That said I know you have seen their work....they have produced some of the most viewed ads on YouTube and Facebook: Purple, Squatty Potty, Poo-pourri, and Lume (they're funny too...unlike a lot of my copy...sad face). Their ads have collected over 1.4 billion views (just 1.4 billion more views than our ads) and the companies they have worked with have made over $400 million in sales. Okay... but why have Benton on our podcast? Some of you might be thinking, "I'm not a multi-million dollar business and I don't sell bathroom products". True....but you are a marketer whether you like it or not...and Benton knows marketing. In todays' show, Benton shares some gems (and some other virtually rare rocks) with us. We talk about the importance of setting your business apart from your competition, paying attention to small details, messaging mistakes, and being authentic with your audience. We loved our time with Benton so much, we asked him to be a speaker at LashCon (and he said yes...even after our interview was over...amazing)! So you are getting a little sneak peek today. I'm sure you will enjoy this episode as much as we did to record it. Harmon Brothers has some amazing online resources that are super affordable. Check out the links below and hopefully, some of the Harmon Brothers magic will rub off on you (I'm rubbing Harmon Brothers all over me every day now...eww). Harmon Brothers University: https://harmonbrothersuniversity.com/start-home Harmon Brothers Podcast: Poop to Gold https://podcasts.apple.com/us/podcast/poop-to-gold-with-harmon-brothers/id1462554440 Benton Crane: https://www.linkedin.com/in/bentoncrane/ ANNOUNCEMENTS: WIN $200 AMAZON GIFT CARD We need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to [email protected] or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support! JOIN OUR LASHCAST INSIDER CLUB: Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signup WANT TO BE ON OUR PODCAST? If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at [email protected]. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING! Save November 6-8, 2021. We plan to sell tickets in late May! BUY YOUR 2021 LASHCONFERENCE T-SHIRT: http://bit.ly/3pylzIf IG: @lashcastpodcast @thelashconference.con Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: [email protected]