137. CEO of Harmon Brothers, Benton Crane, Discusses Marketing and Messaging

When Tussanee first got into business, she thought all she needed to do was be a great lash artist. Quickly she realized that she also needed to be a great salesperson, marketer, janitor, and horse wrangler (we'll explain the horse thing another time). Just being great at lashes was not enough to grow her business to a 7 figure lash salon...she's learned as I'm sure you have, you need to wear many hats (I prefer top hats as they are very pleasant to wear while I walk around town inspecting pe...