262. Otto Mitter Explains How Educational Marketing Can Grow Your Business

We are excited to have Otto Mitter back to talk about Educational Marketing...or what I like to call it content marketing. Before social media was created, most marketing focused on trying to explain features and benefits, hoping you'd see this and buy the product or service. All that changed with social media. Now most influencers and companies focus on giving people value through helpful information on social media. In today's episode, Otto goes into how Elleebana approaches educational mar...