68. Day 43 Quarantine - The State is Allowing You to Open...Now It's Time to Raise Your Prices

PLEASE NOTE: For the time being we are aiming to record an Instagram Live Monday, Wednesday and Friday at 6pm (PST) and we are taking the audio from these lives and making a podcast from them. Welcome to Day 43 of the LashCast Lockdown! You can see light at the end of the tunnel and it looks like we will be working again soon in our salons...in fact maybe you are already back at work. Finally, we can begin to make some money again. When we talk to some lash stylists, we keep hearing a trend that has us a little concerned. Some lash stylists feel they need to offer a discount when their clients come back. Say it isn't so Joe or Betty or whatever you name is. In this episode, we cover why discounting your service now is not the right strategy. In fact, what you really need to think about is raising your prices. We do get a little "mathy" in this episode but when you are done listening, you'll know how to calculate what your costs per hour are and what you need to charge so you can make a 15% profit with every month. We also explain how you should raise your prices in the coming days. It's not as hard as you think. Please join us every Monday, Wednesday and Friday at 6pm (PST) on our IG @lashcastpodcast for all the latest updates and info you need during this COVID-19 crazy time. We'll be back again very soon with another LashCast episode. Paul & Tussanee ANNOUNCEMENTS: WE WANT TO ANSWER YOUR QUESTIONS ON THE PODCAST If you have a question and you want us to answer it, please email it to [email protected] or DM us at @lashcastpodcast. We will try to answer one question during each episode so please send us your questions. BTW...you can ask us about pretty much anything...lashes, customer service, business, life...it's your call. WE NEED GUEST ANNOUNCERS! THIS IS YOUR CHANCE TO PROMOTE YOURSELF TO OUR LISTENERS! If you want to be a guest announcer on our show and promote yourself, please record the script listed below. Then email the recording to [email protected]. We can't promise to use it (being excited and making a good sounding recording will help), but we'll do our best to use the submissions sent into us. LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: [email protected]